Small Business Marketing Techniques – Ads

Small Business Marketing Techniques – Digital Ads

Whether your small business is relatively new or has been around for some time, finding effective online marketing strategies is crucial. Small businesses may not have the same resources as larger scale organizations, and so, along with sales automation tools such as bid management software or CPQ software, you need a marketing strategy that requires low investment with effective output. One of the most popular ways to advertise your small business and boost your earnings is to use online ads.

What Are The Benefits Of Using Online Ads?

Online ads are a great way to promote your business to a larger audience. They are a relatively inexpensive way to get your message out there and start getting some traffic to your website.

The goal of using online ads is to generate more customers and increase the number of sales. This can be done through targeting people in a specific geographic area, age group, or interest group with relevant content that will appeal to them.

The following are some benefits of using online ads in small business marketing:

  • Reach a global audience 
  • Increase brand awareness
  • Enhance customer loyalty
  • Increase sales
  • Target specific audiences
  • Get detailed ad performance reports

What Are The Best Digital Ads For A Small Business?

There are many ways that small businesses can use online ads to promote themselves such as Google Ads, Facebook Ads, and LinkedIn Ads. These ads allow small business owners to create tailored messages for specific audiences and see the results of the campaign in real-time.

If you’re a small business with limited resources and need to see immediate results, these are the best digital ad options for you:

  • Social Media Advertising
  • Content Marketing
  • Email Marketing
  • SEM (Search Engine Advertising) – including PPC
  • Display Advertising – including banner advertising & retargeting
  • Mobile Advertising

Check out more details about the different types of online ads at:

How To Start Using Online Ads

You can use online ads by following these simple steps:

  • Find the right website to advertise on
  • Create an account with the website
  • Choose a campaign type
  • Upload your ad
  • Set your budget
  • Set your schedule for when you want your ad to run
  • Choose a targeting method (targeting by location, interests, demographics, etc.)
  • Track and optimize your ads

Using online advertising strategically for your small business will result in high returns and bring in valuable new business for your organization. 

Learn more about the benefits of online advertising at:

To know more about Google Ads and keep up with the latest tips and information, check out Google’s Ads & Commerce blog at: