Small Business Marketing Techniques – SEO Perspective: Sinapi

Small Business Marketing Techniques – SEO

SEO is a crucial part of online marketing strategy for any organization, especially small businesses. Apart from tools like sales automation software and CPQ software, the right SEO strategy is what will help you grow your business. It should be able to provide you with the resources you need and make it easy for your customers to find you.

What Is SEO?

SEO stands for Search Engine Optimization. It is a process of optimizing your website so that it ranks high in search engines like Google and Bing. This includes proper use of keywords, URL structure, and on-page content. Social media platforms like Facebook and Twitter have also become increasingly important for business growth and marketing. SEO helps you increase traffic to your website and ultimately leads to more customers.

Why Is SEO Important For Small Businesses?

Small businesses are an important part of the economy and they need to be able to compete in a digital world. To do that, they need to have a strong online presence. 

Small businesses are often not aware of the SEO techniques that might be helpful for them. This is because SEO seems complicated and can take time to master. However, there are some quick yet effective SEO tips that small businesses can employ to make sure that they are at the top of their game and get more traffic.

How Can You Use SEO To Boost Your Businesses?

Here are some simple and effective techniques for small businesses who want to improve their online visibility, boost their website’s SEO and generate more leads.

  • Make sure your website’s meta description is descriptive and includes keywords
  • Use short, relevant, and descriptive titles on pages
  • Optimize your social media profiles
  • Optimize blog posts for natural search results 
  • Write content that is keyword rich and uses relevant keywords
  • Optimize your website for both desktop and mobile devices
  • Keep your website up-to-date and consistent
  • Add strong call-to-action buttons in order to encourage visitors to take action

Choosing The Right Keywords

Knowing the right keywords to choose will be the biggest challenge and provide the biggest rewards. Simple keywords such as “Roofing” will be too generalized and trying to rank for these types of keywords will be almost impossible. Instead, try using more specific keyword such as:

  • Metal Roof Installation and Coatings
  • Shingle Roofing Installation and Repair
  • Roofing In City, State (or add a local region name)

By choosing between 7 and 10 specific keywords, you have a much better chance at climbing up the SEO ladder. 

Include Your Geographic Location (City/County) In Your Keywords

One of the most important SEO suggestions for a local service business or retailer is to include your city, country or other local regional identifier to your keywords. The competition for these keywords are MUCH smaller since you are only competing with businesses in your area, and if these are the areas you service then these are the only leads you want anyway. This is a great way to start ranking in search engines and bypass much of the competition. 

Google has some helpful tools to help you as well. Check out their keyword planner to get started.

SEO is an ongoing process and requires constant time and attention. But done correctly, it can reap rich benefits for your business. 

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